The Home Page
On the Home page, I added a brief writing bio with keywords related to the kinds of writing I have done. This is what it looks like.
I kept it simple. I just included the highlights of my writing experience and my specialties. I spent a lot of time thinking about whether I should include a photo or not. In the end, I decided to create a free, simple logo on Canva instead, with a tagline. I don’t know if it is standard practice or not. I don’t even know if this is desirable for attracting the employer’s attention. I just felt more comfortable with it, and I felt it was another way to show my creativity, so I did it this way. That being said, I have seen a lot of writers who have included their photo as part of their brand building.
I also kept my Contact page hidden. Although I did it by accident – I didn’t realize I needed to customize my menu after adding a page – I chose to keep it this way as it seemed to keep the focus on my portfolio. That is also the reason why I did not add any stock images to this website. I wanted my words to be the centre of attention. Now, let’s move on to the portfolio.
I have been writing since the age of five, and I’m a published author of works across forms and styles. While I found it easy to include examples of poetry, articles, research papers, and other forms of creative and academic writing – with publication details – I didn’t feel so confident about linking website copy that I wrote for customers, especially since I wrote it as part of an agency, and most websites have undergone revisions since I wrote them. Moreover, most of these websites had “All rights reserved” at the bottom of the page, so I was apprehensive about including those, as well.
Now, since the job was for a copywriting role, I did not want to leave out my website content in my portfolio. So, this is what I did. I just wrote the practices I follow while writing different pages of a multi-page website, and created sample content for imaginary businesses instead. I specifically chose the industry that the company I’m interested in belongs to, and drafted a page for them. I haven’t heard back from them, so I don’t know if it will work, but it seemed better than nothing, right? I’ll let you know if and when I hear from them, so stay tuned.
As you can see, for the website pages, I chose to create samples rather than choose existing examples. I included best practices as I could think of them and created a paragraph based on those, using industry-specific highlights. Luckily, I had just created this website, too, so I picked some of the content from my own website.
However, I did not use my own website as my portfolio as I wanted to keep the two separate. If you think it is appropriate and works for you, you can just create one website for your blogs and your portfolio, too.
As I said in an earlier post, this is the first time I have created a writing portfolio online, so if you feel like I have left something out or if you feel like I could have done something differently, please feel free to reach out. Also, if you would need a writer for your upcoming project, contact me and we can discuss the details.
See you later!
©️ Pebble in the Ocean 2021